digital MARKETING manager
NRG Consulting Group
As NRG’s Digital Marketing Manager, I developed the org’s brand, voice, and digital strategy across channels.
I built out the org’s marketing infrastructure from the ground up. I started with organic social media strategy. From there, we’ve built out our brand guidelines, email strategy, events, and more. NRG is a startup company, and I’ve worn many hats. This has included Digital Marketing, Content Marketing, Digital Communications, Social Media Management, and Brand Development.
STRATEGY
STRATEgic planning
Strategic planning includes annual social media audit, annual marketing blueprint, monthly analysis and planning, and weekly check ins. Through this process, we’ve built a culture of digital saviness across our leadership team, and a data-driven comms and marketing team.
GROWTH
We more than doubled our growth rate across platforms each year. We did this by focusing on organic social media, email and web marketing, and data-driven strategy. In 2025, we now have over 30K followers across platforms.
DATA & ANALYTICS
Through in-app analytics and GA4, we track our data on a monthly basis to ensure we’re making the best decisions for our boutique audiences. In 2024, I built out entire systems to track our priority platforms, such as the LinkedIn dashboard you see here.
content creation
SOCIAL MEDIA MANAGEMENT
We mobilized engagement, at an average rate of 6.4%, by staying in DMs, driving comments, and constantly focusing on analytics. Our average engagement rate has never dropped below 5%.
videos
short form & long form
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Built out NRG’s digital presence
Established brand and voice across channels
Trained and managed a social media team of 2-3
Grew social media following by over 300% in 16 months, from 2,500 to 8,000 followers
Collectively hit 10,000 followers after year one across all of NRG’s leadership accounts
Raised the average rate to 7.5%, and never let it drop below 5%
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Project Management:
Google Suite
Asana
Trello
Slack
Smartsheet
Content Creation:
Canva
CapCut
Web Maintenance:
Square Space
Social Media Analytics:
In-App Analytics
Emails:
Mailchimp
Various mail merge tools
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Yes! I trained, managed and collaborated with a team of 2-3 direct reports. I also consistently ‘managed up’ to our Communications Lead and our CEO.