hey, i’m brenna
I’m a Los Angeles - based digital marketing and media strategist specializing in content strategy, social media, brand development, and audience growth.
MY CAREER HAS ONE THROUGHLINE: COMMUNITY.
I’ve been a passionate creative and organizer since the start of my career - and I’ve always been obsessed with how the digital world drives action IRL. Through all kinds of media, we are able to build communities, share stories, and catalyze social impact.
My entry into the world of marketing and comms was my time as Campaign and Writing Manager with the University of Vermont Office of Sustainability’s Eco-Reps Program. Here I wrote hard-hitting copy that worked to galvanize key audiences around issues of clean transportation, renewable energy, waste, food systems, and more. I managed across channels - website, email marketing, traditional media outlets and hits, and social media.
By 2020, I led campaigns in Washington DC and across the state of Virginia around public interest issues. I served as lead Director of The Public Interest Network’s DC campaign office, managing up to 30 staff at a time. Here I strategized and executed digital campaigns and advocacy, digital events, social media campaigns, traditional media hits, and more. Here’s some of what we accomplished:
VA ‘21 Legislative Session - Destination Zero Carbon Campaign: Developed and lead the digital strategy, which included virtual events, blog posts, Op-Eds, press releases, materials for legislators, LTEs, social media posts, and general copy.
VA ‘21 General Assembly Action Series: Activated over 100 of Environment VA's members to engage in the legislative session & strengthen their advocacy skills over a 5 week period. Passed all 3 of Environment VA's priority bills: Virginia joined the Advanced Clean Cars Program, banned polystyrene foam & banned the intentional release of balloons
VA ‘20 Beyond Plastic Campaign: Delivered over 50,000 petition signatures to ban polystyrene foam, the most petitions the state legislature has seen on a single issue. Then, we passed the bill.
‘20 General Election: Recruited, trained, & managed over 100 volunteers to be organizers in a deep canvassing & relational organizing GOTV campaign; Managed organizing operations in Denver, Arapahoe, Douglas, & Elbert counties; spoke to 7,000 Colorado voters about how COVID-19 had impacted them, provided resources, & activated them to take action during the election.
Most recently, I have served as Digital Marketing Manager for NRG Consulting Group, an executive search firm that works across the social impact sector. Here, I built out our marketing department from the ground up. I’ve managed the company’s brand and voice across channels by developing a branding toolkit, building online presence, and focusing on impact storytelling and accessibility. I’ve directed the firm’s content calendar and strategy, overseeing all content creation and creative direction for web, video, graphics, and ads. I’m proud that I’ve grown our digital audiences by over 340%, reaching over 11k followers across channels almost entirely through organic social efforts.
Overall, I look forward to continuing this marketing journey for impact-driven brands. I’m looking to progress in my digital career, grow my skillset, and amplify impact-driven brands.
